If you’ve heard all the hype about Fièra’s new MoistureWiser™ Skin Empowering Cream, you may be wondering exactly what it is and how it compares to our top rated Apple Stem Cell Cream, and we’re happy to set it all straight here!
Why We Developed Apple Stem Cell Cream
First, a bit of background. Fièra specializes in skin care solutions for 40+ women. When we were developing our core skin care products. We knew that the moisturizer we developed had to be extremely hydrating to address the needs of mature skin.
As we age, our skin gets thinner and loses water more easily. Our oil glands grow less active. It’s harder to keep moisture in our skin, resulting in a dry or tight feeling, or patchy, flaky skin. And even if the dryness is not a super visible problem, skin by default just looks dull and crinkly.
When we developed our Apple Stem Cell Cream, we intentionally designed it to be an ultra-nurturing formula for dry skin. It provides deep nourishment from rich oils and butters, in a richer formula that helps to lock moisture into mature skin. We added Apple Stem Cells to help support skin’s natural rejuvenation process, visibly smoothing away fine lines and wrinkles and keeping skin looking younger longer.
And it was an instant hit.
Why We Developed MoistureWiser™
As mature skin experts, we only care about making products that work on and for 40+ skin. But we also recognize that not everyone’s needs are the same when it comes to the most popular facial product out there - moisturizer.
While richer moisturizers like our Apple Stem Cell Cream are recommended for dry skin (which mature skin usually is), there are still many 40+ women who prefer an ultra lightweight moisturizer, something that feels weightless on the skin and under makeup.
The problem is, lightweight moisturizers are not typically recommended for dry or mature skin, because they lack the ability to provide sufficient hydration, and are unable to adequately lock in and preserve moisture in the skin. And, most fail to provide skincare actives that are PROVEN to visibly improve the signs of aging on mature skin.
Until now.
After years of research and formulating, and a rigorous “reality testing” process with our customers testing formulations until they were happy with it all, we finally did it.
We launched the ultimate lightweight, ULTRA-hydrating moisturizer. One that delivers maximum moisture to mature skin in a completely weightless formula, while also visibly reducing the depth and volume of wrinkles and firming skin’s appearance with clinically-proven ingredients. And, it helps to support the delicate mature skin barrier for a calm, radiant, and youthful-looking complexion.
Because of the trust we’ve built with our beautiful customers like you, our initial limited release sold out in only four hours. And since our restock, it continues to sell at a rapid pace as the initial batch of reviews start to come in. The vast majority? 5-star.
The Differences Between MoistureWiser™ & Apple Stem Cell Cream
One of the most common questions we are receiving is from people asking “What’s the difference? Which one should I use? Should I use both?” And we’re happy to answer those questions right here!
MoistureWiser™
Texture: Lightweight
Feel: Weightless, hydrating, non-greasy, juicy, cooling. Absorbs quickly and leaves skin feeling and looking plump and refreshed.
Skin types: Dry, extremely dry, normal, oily and combination skin
Benefits:
Provides long lasting hydration
Visible reduces wrinkle depth and volume
Helps to firm sagging skin
Supports a healthy skin barrier for a complexion that looks and feels calm and balanced
Key Ingredients:
Matrixyl™3000
Niacinamide
Especially great for: Prepping skin for a flawless makeup look and keeping skin looking hydrated, glowy and plump.
Apple Stem Cell Cream
Texture: Rich
Feel: Nourishing, moisturizing, non greasy, nurturing. Absorbs quickly and leaves skin feeling soft and supple.
Skin types: Dry, extremely dry, normal.
Benefits:
Provides lasting moisture
Nurtures and nourishes skin with rich oils and butters
Helps to visibly rejuvenate and smooth the skin
Rich in antioxidants to keep skin looking younger longer
Key Ingredients:
Apple Stem Cells
Sea Buckthorn Oil
Especially great for: Nurturing skin while you sleep, and keeping skin looking younger, longer.
But Can I Use Both? (Spoiler Alert: YES!)
While you may find that one formula suits you better depending on your own needs and preferences, many Fièra customers are benefiting from using both, in various ways:
Alternating for Daytime & Nighttime Routines
Use MoistureWiser™ in the morning to prep your skin for make up, and Apple Stem Cell Cream at night to nourish while you get your beauty sleep.
Adjusting Your Routine for Seasonal Shifts
Use MoistureWiser™ in the hotter, humid months, when skin feels best in a weightless, cooling formula. Use Apple Stem Cell Cream in the drier winter months when skin craves protection from the elements.
Upping the Ante on Actives
If you’re looking to benefit from the ingredients in both, you absolutely can use them both in your skincare routine. First, apply MoistureWiser™ to deliver the benefits of actives Matrixyl™3000 and niacinamide into the skin. Let absorb for a moment, and then apply Apple Stem Cell Cream to further lock in moisture and get the visible rejuvenating and anti-aging properties of a higher concentration of apple stem cells.
Take a peek at the reviews of both and you’ll see, there’s really not a bad choice, whether you choose to use one, or both! Just don’t forget to take your “before” picture and track your progress in photos every two weeks - you’ll be amazed at the difference!