TRUSTED BY OVER ONE MILLION WOMEN
Fearless Formulas for 40+ Skin
Claim what you desire and deserve, and embrace aging with a capital A for Attitude.
Carefully Curated Collections
Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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Best seller -
Top ratedFièra Bakuchiol Firming Eye Cream
Regular price $44Regular priceUnit price per -
Best sellerFièra Apple Stem Cell Cream
Regular price $35Regular priceUnit price per -
Fièra Radiant Oil to Foam Cleanser
Regular price $29Regular priceUnit price per
Reality Tested by Over One Million Mature Women
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Luxury Concealer
This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream
This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum
Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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Latest Articles
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The Truth About Taking Collagen After 40
Is it possible to age in “reverse”? This way, instead of looking “older” every year, your appearance improves with each birthday? Sounds far fetched, but research shows collagen could be...
The Truth About Taking Collagen After 40
Is it possible to age in “reverse”? This way, instead of looking “older” every year, your appearance improves with each birthday? Sounds far fetched, but research shows collagen could be...
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Profile Picture Dos and Don'ts After 40: Your G...
In a world where filters and fillers are becoming increasingly common, even something as simple as posting a profile picture on your social media channels can feel intimidating! And perhaps there's no more intimidating...
Profile Picture Dos and Don'ts After 40: Your G...
In a world where filters and fillers are becoming increasingly common, even something as simple as posting a profile picture on your social media channels can feel intimidating! And perhaps there's no more intimidating...
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5 Skincare & Makeup Tips That Make Your Eyes Lo...
Let’s face it - no woman wants to hear, “You look tired,” no matter how tired she is. But somewhere in a woman’s 40s and 50s, that insensitive comment becomes...
5 Skincare & Makeup Tips That Make Your Eyes Lo...
Let’s face it - no woman wants to hear, “You look tired,” no matter how tired she is. But somewhere in a woman’s 40s and 50s, that insensitive comment becomes...
