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The Fièra difference
Finally, a first-of-its-kind concealer for women over 40 that actually works.
Tired of wasting money on makeup that doesn’t ever work because it was designed for, modeled by, and tested on younger, less "textured" skin?
Or frustrated after trying a product in store having it look perfect, but only an hour later see that it’s dried out, settled into your fine lines, and actually highlighted your wrinkles even more?
You don’t have to wear makeup that makes beautiful you look older than you are. These "one-age-fits-all" makeup products actually work against your skin type. Fièra Luxury Concealer is a full coverage concealer designed for women over 40 so it’s not heavy or cakey and never settles into those fine lines.
Mature skin doesn’t have to look “mature” anymore.
Smooth & beautiful results
Trusted and used by more than 225,000 women worldwide!
Kathy P. Verified Buyer
I’ve only been using this product for about 2 weeks but amazingly, I Think It’s Great so far. At first I thought it was a bit think and heavy but with the brush, and a little practice I have been impressed with every aspect of the concealer. Although, I side it as full face makeup. I can actually see a difference in my skin. I’m very excited and hopeful for this product. I’m 71.
Patrica B. Verified Buyer
I have been extremely happy with the concealer. It does a fabulous job of covering age spots and fine lines. I am in the process of ordering the neck cream because I have been so happy with the results from the concealer. The attached picture shows half of my face without any foundation and the other half with the Fiera concealer. I think it’s pretty easy to tell which is which. I will be 67 in April.
Judy U. Verified Buyer
As a woman over 40, I know all too well the difficulties of finding a concealer or foundation that doesn’t cake on the skin, doesn’t enhance the look of fine lines or wrinkles and gives good color correction. The key to concealer and foundation on aging skin, is moisture. I have found what I have been looking for. The first time I used it, I went grocery shopping, and the guy who carried out our groceries, thought I was in my 20s!
This is truly one of theeee best products I have ever purchased! Gives a great illuminating coverage without looking heavy. This is all I wear instead of a foundation. I’m in my 40s so I’m saying this as a person who needs some coverage. Love it and this is a good price.
~ Ellie F
Premium makeup &
skincare in one product
Make your esthetician smile when
she sees you.
Why does Fièra’s Luxury Concealer combine both makeup and anti-aging skincare in a single product?
Because it’s not just about "covering up" anymore, but glowing from the inside out!
Mass market makeup is about one-age-fits all and photoshopped cover photos, while Fièra believes aging is beautiful, but that 40+ year-old skin does need special care. Both on the surface and "behind the scenes".
Which is why we include premium skincare ingredients which over time lighten and reduce dark spots or circles, hydrate and draw moisture to the skin, while giving skin a plump and dewey appearance once again!
Fièra’S 40+ FORMULA
Mass market makeup
one age fits all concealers
over 40 luxury concealer
- Mass market makeup Mass market formula made for younger, smoother, “wrinkle-free” skin
- Fièra luxury concealer Formulated specifically for 40+ year-old skin that has more texture, dark spots, or wrinkles
- Mass market makeup Requires you to buy and wear foundation
- Fièra luxury concealer Worn as an easy 2-in-1 concealer and foundation
- Mass market makeup Heavy full coverage formula that settles, cakes, and dries into creases and lines on skin
- Fièra luxury concealer Light, all-day, full coverage formula that doesn’t dry and stays out of those fine lines
- Mass market makeup Within hours it’s like a highlighter for wrinkles around mouth and eyes
- Fièra luxury concealer Covers dark undereye circles, crows feet, smile lines, and mouth wrinkles all day long
- Mass market makeup Pigments are too light and don’t cover enhanced dark circles or dark spots
- Fièra luxury concealer More pigment so it covers dark spots, dark circles, or blotchy complexion without being thick and cakey
- Mass market makeup Feels sticky, heavy, or drying on the skin
- Fièra luxury concealer Feels hydrating and completely weightless, like your own skin
- Mass market makeup No anti-aging ingredients, just a concealer
- Fièra luxury concealer Has premium skin-care ingredients built in
How to use
tips & tricks
WASH & PREP
For base results and maximum moisture retention, you always want to apply to a clean, well moisturized face. After washing, we recommend using the Fièra skincare line to deeply moisturize and nourish your face and neck, creating a beautiful based to apply your makeup.
Warm It Up & Apply
For best results and maximum moisture retention, you always want to apply to a clean, well moisturized face. After washing, we recommend using the Fièra skincare line to deeply moisturize and nourish your face and neck, creating a beautiful based to apply your makeup.
Choose Your Coverage
For full-face long lasting coverage, apply more Fièra concealer to the face and blend over the entire area as a foundation. Or, simply use as an under-eye or spot concealer.
Enjoy Ageless Beauty
Go about your day without worrying about any drying, settling, or it getting cakey. Enjoy ageless beauty and all the “you look so good!” compliments.
Active skin care ingredients
6 scientifically proven ingredients
for firmer, brighter, and
Hydrate & tighten
This sodium salt holds more water than any other natural substance, up to 1000x its weight in water! Which means maximum hydration and tighter, more healthy skin.
Vitamin C is legendary in the skin care world. This powerful antioxidant and anti-inflammatory nutrient can help improve skin tone, texture, hydration, and reduce signs of aging.
Achieve a youthful looking
Collagen makes up 75% of your skin! This high-quality collagen helps dry and damaged skin achieve a dewy, fresh, and more youthful look and feel.
Restore smooth skin
Lecithin is a super moisturizer and conditioner for your skin. It helps restore skin to its smooth, soft, and comfortable texture and helps prevent signs of aging.
Repair sun damage
Vitamin E is a potent antioxidant and helps protect against free radicals. Which means it helps shield your skin from sun damage and help repair a range of skin conditions.
Remove dark circles
Haloxy, the "dark under-eye circle" remover, is one of the world’s most popular anti-aging ingredients. It helps lighten and fade dark circles and bags under eyes.
How Fièra Luxury
Confidence with full coverage
Start your day with gorgeously full coverage, making wrinkles, fine lines, and dark spots and circles blend in and “disappear” in a near-instant.
Never worry about settling
Hours later, while most concealers tend to settle into fine lines, making them look even more pronounced, Fièra Concealer does not - ensuring a beautiful, even, and smooth looking face.
Shields & protects the skin
Throughout the day, because of the powerful antioxidant activity, your skin is kept safe from free radicals, sun damage, and will even lessen the signs of oxidative damage over time.
Skincare working behind the scenes
And finally, while you not only get a near-perfect coverage within seconds, but you also get smoother, brighter and younger-looking skin with prolonged use.
30 Day Money Back
We’re so confident you'll love our Fièra products we offer a risk-free 30 day money back guarantee.
If you're not satisfied with your purchase simply return the items back to us for a full refund.
Here is what our customers had to say
about Fièra Products.