TRUSTED BY OVER ONE MILLION WOMEN
Fearless Formulas for 40+ Skin
Bold enough to know better. Everything you need, nothing you don't need.
Carefully Curated Collections
Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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Best seller -
Fulluptuous Lip Plumper + Hydrator
Regular price $34Regular priceUnit price per -
Best seller -
Top rated
Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Reality Tested by Over One Million Mature Women
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Luxury Concealer
This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream
This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum
Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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Chocolate, flowers, jewelry, and… makeup? Valentine’s Day is the perfect time to celebrate love. Whether you plan a romantic dinner or a fun night out with friends, your goal is...
Valentine’s Day Makeup Mistakes to Avoid After 40
Chocolate, flowers, jewelry, and… makeup? Valentine’s Day is the perfect time to celebrate love. Whether you plan a romantic dinner or a fun night out with friends, your goal is...
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What Alcohol Really Does to Your Skin
Whether you enjoy a glass of wine (or two) every night or you’re the occasional cocktail sipper, the truth about what alcohol does to your skin might surprise you. Because...
What Alcohol Really Does to Your Skin
Whether you enjoy a glass of wine (or two) every night or you’re the occasional cocktail sipper, the truth about what alcohol does to your skin might surprise you. Because...
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The Truth About Lip Plumpers
Not all lip plumpers are created equal - here are some things you should know before giving in to the hype.
The Truth About Lip Plumpers
Not all lip plumpers are created equal - here are some things you should know before giving in to the hype.
