A lot of the time, what you shouldn’t use is rather subjective.
For example, you should not use glycolic acid if you have rosacea, but that is not a hard and fast rule for everyone.
The same can extend to your makeup use. For example, if you have lighter skin, you might want to avoid certain color schemes that might wash you out. It can really depend upon the person and what they like or feel confident wearing.
That said, there are a few makeup products that you should stop using across the board, and we’re here to talk about them.
Product #1: Non-cruelty-free products
This should go without saying, but your skincare is in the best hands when it is made ethically.
Being an ethical consumer means that you are considering the process that the company practices to get that product to your door.
If you find out that your makeup is tested on animals, made with animal products, or harms/kills animals in any way, you are not buying a product from a company that cares about the wellbeing of our planet.
In the world of wellness, skincare companies should care about the wellbeing of our planet and the creatures that inhabit it. Be careful.
Product #2: Glittery / shimmery eyeshadow
This might be a “hot take,” but glittery and too-shimmery eyeshadow is not recommended for mature women. It can brighten the eyes and be a fun look, but when those little glitters and shimmers fall below your eyes – which they always do – they gather in any wrinkles or crows feet around the eyes and accentuate them. Even cream shadows tend to fail mature women as they dry out and those shimmers fall.
Instead, we recommend focusing on glowing skin. A good concealer – like Fièra Luxury Concealer – around the eyes adds lift and brightness. And healthy skin with some dewy concealer or foundation adds life back into your face.
Product #3: Makeup designed without mature skin in mind
If your makeup was not designed with mature skin in mind, it won’t do you any favors.
It might dry you out, seep into your fine lines and wrinkles, and will not likely protect your skin from the needs of today.
Shop products that have been designed with mature skin in mind and you will find that they can actually help step up your skincare game as well.
For example, Fièra Cosmetics products are made with mature skin in mind and they can give you fabulous coverage while also protecting and preserving your skin.
Product #4: The foundation or concealer you wore in your 20s
You are not in your 20s anymore, and neither should your makeup be.
At this stage of life, you have different skin-related problems in need of addressing, and likely a different style anyway.
Don’t hold yourself back by getting stuck in the past. Thank your foundation or concealer for its wonderful service, and move on to a better, mature-friendly option.
Product #5: Products by brands that don’t represent women like YOU.
Chances are, if a product is marketed using photos and video of those in their teens, 20s and early 30s, it was made for youthful skin, free from texture. And don’t be fooled by products that claim to be “anti-aging” – they may have ingredients to prevent future signs of aging, but that doesn’t mean they were formulated to work on mature skin, or will correct any already-existing factors like fine lines, wrinkles, dark spots or dryness.
Fièra Cosmetics is SCIENTIFICALLY developed for mature skin – with proven anti-aging ingredients and formulated to help correct the signs of aging that already exist. To date, the women who have represented our brand, as models, customers and ambassadors, have ranged from age 40 to age 82.
We have simplified the skincare and morning makeup routines of hundreds of thousands of women over 40, causing them to re-think the products they’re using and trust in a company that specifically serves their unique skin needs.