The beauty industry is a huge one, one that continues to experience astronomical growth. Women everywhere are concerned with making their skin look healthy and youthful, and they’ll do just about anything to get those results.
But along with all those big brands comes some big marketing budgets too. Using all the right words, it’s easy to talk the talk. However, it’s a different story when it comes to walking the walk.
Before buying your makeup and skincare products, ask these 5 big questions of those big beauty brands.
1. Do you test on animals?
Animal testing is cruel and horrific, and while major cosmetics companies will say they don’t test on animals, you need to dig deeper. While many big brands still test on animals and don't conceal the fact, some companies claim to be cruelty-free while their parent companies operate in areas of the world where animal testing is mandatory. A quick Google search will have you questioning the brands you once thought were indeed cruelty-free.
And there are many more. Bottom line: don’t just assume that when a company says they don’t test on animals it’s gospel. Make sure you do your research! Check us out at Fièra… we stand behind our cruelty-free promise.
2. Do your products contain parabens?
Parabens are known hormone disruptors, impersonating estrogen in your body. These things are dangerous all around, and can cause your skin to become brittle, cracked, and inflamed. Check up on the ingredients in skincare and cosmetic brands you want to use first.
3. Are your products specifically made for 40+ skin or tested on mature skin?
We know you don’t want to look or act your age. None of us do! However, many products on the market today are made for younger skin. These formulations do nothing for skin that is maturing, often making the signs of aging stand out more.
For brands that do target women over 40, it’s all about the marketing. Don’t just look for products that show marketing with more mature models. Make sure they have tested these products on skin for women over 40 because that’s what’s going to give you the best results.
4. Are your reviews from women with similar skin concerns?
When you look online to see product reviews for makeup and cosmetics, you want to find women that have the same skincare concerns as you. If you see a lot of younger women enthusing about these products, it’s most certainly not going to give you the results you want.
At Fièra, we are made for women over 40. We test all our products with women over 40 too to give you immaculate skincare and makeup that is made to address your concerns. Take a look at our reviews and you’ll find the majority of them are from women over 40.
5. Do you give back to the community?
Perhaps this one is more of a bonus, but a company that gives back has the best intentions in mind. Fièra has donated more than 2 million meals through food rescue group partnerships. We think it’s important to make a difference in the world, not just with your skin.
Our entire product line is non-GMO, paraben-free, cruelty-free, and made in the USA. Give us a try – we’ve got a 30-day moneyback guarantee to back up our effectiveness!