If you've ever felt confused by skincare tips, you're not alone in this struggle.
One skincare expert suggests a detailed 10-step routine. Another one says it’s best to keep it simple. And the confusion grows.
Truth is, the beauty industry has a lot of misleading myths. This can make you doubt what really works, especially as your skin changes after 40.
From rubbing toothpaste on pimples to skipping moisturizer if you have oily skin (yikes!), there’s a lot of misinformation out there.
And here’s the deal: Your skin deserves better.
Dr. Anne Gürtler, a dermatologist at Ludwig Maximilian University in Munich, has spent years studying skin health, especially on women over 40. Her research cuts through the marketing hype to uncover what actually benefits aging skin. And what’s just clever advertising.
According to Dr. Gürtler, many of the most common skincare beliefs are either outdated, oversimplified, or completely false.
Her research shows that nutrition paired with the right skincare products, are vital for youthful, strong skin.
She supports simple skincare routines and balanced hydration. And emphasizes using effective ingredients instead of chasing every new "miracle" trend.
So, let’s get real. It’s time to separate fact from fiction and take control of your skincare with science-backed truths. Here are 9 of the biggest skincare myths that mature women need to stop believing right now.
1. Myth: Oily Skin Doesn’t Need Moisturizer
Reality Check: Skipping moisturizer doesn’t make your skin less oily. In fact, it makes it oilier! When your skin lacks hydration, it overcompensates by producing even more oil, leading to that dreaded greasy shine.
The Fix: Choose a lightweight, non-comedogenic moisturizer. Fièra’s MoistureWiser gives you long-lasting hydration and visibly brightens, tightens and lifts skin for a more youthful appearance
2. Myth: Toothpaste Works on Pimples
Reality Check: Toothpaste is great for your teeth. For your skin? Not so much. Some toothpaste formulas have harsh ingredients, such as menthol and baking soda. These can irritate your skin, leading to redness and dryness.
The Fix: Truth is, that adult acne is a reality. Depending on where your acne is can tell you a lot about what might be causing it. Try Fièra Concealer to cover acne without settling into fine lines or wrinkles. For the best match, go one shade lighter than your skin tone.
3. Myth: The More You Exfoliate, the Better
Reality Check: Too much exfoliation can damage your skin's barrier. This may cause redness, irritation, and breakouts. Exfoliation should be gentle and balanced, not a daily scrub-a-thon.
The Fix: Stick to 2-3 times per week with an exfoliator that contains fruit enzymes or gentle acids instead of harsh scrubs.
4. Myth: You Don’t Need Sunscreen on Cloudy Days or Indoors
Reality Check: UV rays don’t take a day off. Even when it’s cloudy, up to 80% of UV radiation still reaches your skin. And if you’re indoors near a window? Yep, UV rays still penetrate glass, leading to premature aging.
The Fix: A daily SPF 30+ sunscreen is non-negotiable. Apply it every morning, even if you’re not leaving the house.
5. Myth: There Are No Alternatives to Retinol
Reality Check: Retinol helps with fine lines, but it isn’t for everyone. It can cause redness, peeling, and irritation, especially if you have sensitive skin. The good news? There’s an alternative that works just as well without the irritation…
Meet Bakuchiol, retinol’s all-climate, all-condition skincare cousin.
Bakuchiol is a plant-based alternative to retinol. It helps smooth fine lines, boost collagen, and even skin tone. Plus, it does all this without harsh side effects.
The Fix: The secret to reaping the benefits of bakuchiol is this: Don't just reach for any product that has it. Choose products with the right concentration plus complimentary ingredients. Many formulas contain only trace amounts, making them far less effective. That’s why Fièra’s Bakuchiol Rejuvenating Facial Treatment is formulated with scientifically-proven levels of bakuchiol and peptides, ensuring visible firming, smoothing, and radiance. Without irritation.
6. Myth: If It Burns, It Means It’s Working
Reality Check: Skincare should never feel like a torture session. That tingling, stinging, or burning sensation? It’s your skin crying for help. A good product should work gently over time, not make your face feel like it’s on fire.
The Fix: Choose gentle, effective products like Fièra’s Fulluptuous Lip Plumper + Hydrator. It instantly plumps the lips, and enhances their natural color. And it even hydrates and protects them, without the sting.
7. Myth: Eye Creams Are Just Fancy Moisturizers
Reality Check: Your under-eye area is thinner and more delicate than the rest of your face. Regular moisturizers aren’t designed to address dark circles, puffiness, or fine lines the way a targeted eye cream does.
The Fix: Choose an eye cream made with targeted ingredients for mature skin. Also check out Fièra’s Bakuchiol Firming Eye Cream. Packed with bakuchiol, peptides, and hydrating ingredients, which visibly brighten and smooths tired under-eyes.
8. Myth: Only Teenagers Get Acne
Reality Check: Adult acne is real, and it’s not just about hormones. Stress, diet, and even your skincare habits can trigger breakouts well into your 40s and beyond.
The Fix: A gentle, balancing routine that hydrates while keeping pores clear. Fièra’s Citrus Stem Cell Serum is a game-changer for visibly brightening dull skin and preventing future breakouts.
9. Myth: Drinking Water Gets Rid of Wrinkles
Reality Check: Staying hydrated is great for overall health, but drinking water alone won’t erase wrinkles. The key to youthful skin? A combo of hydration + collagen-boosting ingredients.
The Fix: Opt for smoothies, or shakes that are packed with healthy greens, vitamins and minerals. Fièra’s Daily Greens + Collagen Peptides is jam-packed with all the benefits of the greens plus collagen. The result? This formula is designed to support radiant-looking skin, hormonal balance, and lasting energy. All while nourishing and supporting your gut, bones, and joints from within.
Say Goodbye to Skincare Myths & Hello to Smart, Fearless Skincare
The beauty industry is overflowing with myths that promise miracles but leave you feeling frustrated and stuck. From outdated advice to trendy fads that never deliver, you’ve heard it all. But here’s the thing: you deserve better.
No more falling for empty promises or wasting your time (and money!) on products that overpromise and under-deliver. It’s time to break free from the noise, reclaim your confidence, and invest in formulas that work for your skin — not against it.