TRUTH: You don’t need to lug around an 8.5 pound handbag full of makeup to achieve a flawless look wherever you go (no judgement if you do though!).
But seriously think about it:
Why carry dozens of products when a few versatile ones can do double the work?
From using lip stain as blush or transforming mascara into a brow gel, the possibilities for getting more out of your makeup are endless.
And the best part?
These double-duty beauty “tricks” are so easy, anyone can do it. You don’t need to be a professional makeup artist to achieve your perfect desired look.
Plus, these little tips will save you money in the long run.
Ready to see your makeup bag in a whole new light?
Keep reading to discover new expert tips and tricks for getting more out of every product.
Is Your Makeup Made for Mature Skin?
Before diving into the nitty-gritty details of each makeup trick. Question:
Is your current makeup specifically designed for mature skin?
As you know, skin loses moisture and elasticity as we age. This is the reason our skin develops new fine lines and wrinkles, especially after age 40.
With that said, using a concealer is one of the best “go to’s” to cover these common signs of aging. But unfortunately, heavy concealers can settle into these lines. Highlighting wrinkles, making them stand out more, not less.
For mature skin, makeup artists suggest going with a hydrating cream concealer. It helps to plump skin with moisture and visibly smooth fine lines and wrinkles. Plus, blends in better and tends not to crease as much as the powder and liquid kinds.
Makeup artists also recommend finding a concealer made with powerful anti-aging antioxidants. These antioxidants help reduce the appearance of dark circles and discoloration with every use. Helping your skin look brighter and feel smoother over time.
So, if you want to get more out of your current makeup routine, having a concealer that understands mature skin is key.
4 Double-Duty Beauty Tips That Save You Time & Money
Mature skin needs products that boost your glow and hide flaws.
Gone are the days of lugging around a makeup bag full of single-use products. With a few clever tips, you can maximize your routine. Here’s how:
Tip #1 Eyeshadow for Brows and Contour
Your neutral matte eyeshadows aren’t just for your lids! Use a taupe or brown shade that matches your brow color to fill in sparse areas and define your brows. For contouring, select a cool-toned shade slightly darker than your skin tone. And then apply it under your cheekbones, along your jawline, or the sides of your nose to create a natural-looking definition. Blend well for a seamless finish.
Tip #2 Lip Plumper for Cheeks and a Dewy Glow
Lip plumpers with a glossy finish can double as a highlighter for your cheeks. Dab a small amount on the high points of your cheekbones and blend gently for a subtle, dewy glow. This works especially well for achieving that fresh, radiant look. Bonus: The tingling effect of the plumper can enhance circulation, giving your cheeks a natural flush. Just be sure not to put it too close to your eyes!
Tip #3 Concealer for Foundation and Eyeshadow Primer
The right concealer can easily replace your foundation on days when you want to use less. Apply it strategically on areas that need a bit more coverage—like under the eyes, around the nose, or on blemishes—and blend outward for an even finish. Fiera’s 2-in-1 Concealer is designed to work “double-duty” on mature skin as a concealer and foundation. To stretch your concealer further, you can also use it as an eyeshadow primer to even out your lids and enhance the longevity and vibrancy of your eye makeup.
Tip #4 Highlighter for Eyeshadow
That shimmering highlighter in your makeup bag can create stunning eye looks too! Apply it to your lids for a soft, glowing eyeshadow effect, or focus on the inner corners of your eyes, the brow bone and the tip of your nose to brighten and lift your overall look. Gold, champagne, and pearly tones work especially well for this multitask.
Tip #5 Blush for Lips and Lipstick for Blush
Blush isn’t just for your cheeks! Use your powder or cream blush as a tinted lip color by applying it with a brush or finger directly to your lips, then adding a touch of balm for hydration. Similarly, your lipstick can double as blush. Dot it on your cheeks, then blend well for a cohesive, natural flush. These swaps are perfect for creating a monochromatic makeup look.
BONUS Tip: Hydration is Key
Beautiful makeup starts with healthy skin, so keep your hydration levels up! Drink plenty of water throughout the day and use a good moisturizer tailored to your skin type. Well-hydrated skin ensures your makeup goes on smoothly, looks fresh, and lasts longer. Don’t forget to apply moisturizer before makeup to help products blend seamlessly and prevent caking or settling into fine lines.
Choosing the Right Concealer for Mature Skin
As we age, our skin changes, and our makeup should change with it. For women over 40, choosing the right concealer isn't just about covering up spots.
It's about finding something that works with your skin. It should help you look like yourself, not highlight wrinkles or feel heavy. The skin around your eyes is very sensitive. It's often the first to show aging. Hormonal changes, less collagen, and sun exposure can lead to fine lines, sagging, dryness, and dark circles.
This means that the usual concealers for younger skin won’t work for you. With so many options, how do you find the best concealer for mature skin? Here’s what to look for when picking a concealer:
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Hydration: Aging skin dries out faster. You want a concealer with moisturizing ingredients, like sodium hyaluronate. It will keep your skin fresh and smooth.
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Radiant or Dewy Finish: Avoid matte concealers, they can look chalky and dull on dry, mature skin. Dewy formulas will attract light to lift the face.
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Creamy formulas: Liquid formulas can dry too quickly and creep into fine lines and wrinkles.
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Full Coverage: Find a concealer that covers dark circles, redness, and spots. It must not clump or settle into lines.
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Nourishing Ingredients: A concealer with collagen and Vitamin E will keep your skin smooth, hydrated, and safe from the sun.
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Versatility: A concealer that doubles as a foundation or primer can save you time in the morning when you’re in a rush.
If you’re looking for a mature skin concealer, consider our best-selling Concealer. According to customer survey results, 96% say it works better than regular liquid concealers. Without settling, caking or creasing.
Celebrate Your Unique Beauty
Your makeup routine should celebrate your beauty, not complicate it. With mature skin options like Fiera’s Concealer and a few simple tips, you can achieve a radiant, effortless look every day.
Because beauty doesn’t stop at 40 — it only gets better.