How to Apply Serum (Advice From a Dermatologist)

Serum isn’t new to the skincare game, but it is a new addition to many people’s routines. Knowing how to apply serum, when to apply it in your skincare routine, how frequently to apply it, and why it’s helpful are all questions that often arise for new-serum users. In this article, we will walk through each of those questions and discuss some dermatologist recommendations.

How To Apply

After you have purchased your face serum, you might be wondering about the proper way to apply it. As you might realize, the consistency of most serums is different than the consistency of moisturizers. Serums are often a bit more lightweight and might feel more similar to oil rather than a cream. 

For that reason, dermatologists recommend that you apply your serum gently and without rubbing it in. After taking a bit of the product onto your (clean) hands, you can put it onto your face using small, upward, and circular motions. Be sure not to massage the product into your skin. Your face will naturally absorb the product when you allow it to rest more gently on the surface.

When To Apply It

Within the context of your skincare routine, serum comes into play right in the middle. As a general rule of thumb, applying products in terms of consistency (from lighter consistency to heavier consistency) is a good way to determine the order. Once you cleanse your face, you can apply your serum before applying sunscreen, and then you can apply your moisturizer or other heavier face creams. 

How Frequently To Apply Serum

Unlike some products such as retinol, you can apply serum twice a day, every day. To get more detailed information about how serum can benefit your skincare, speak with your dermatologist. Serums are not usually risky for sensitive skin types, but if you have any skin condition that you are concerned about, ask for assistance.

Why It’s Helpful 

Serums can help with an array of things, depending on the serum you have purchased. The Fièra Cosmetics Citrus Stem C Serum is designed to help even out your skin tone, diminish fine lines and wrinkles, increase the skin’s elasticity, while also protecting and preserving your skin. 

The Citrus Stem C Serum is capable of these skincare improvements because of its active ingredients:

  • Caribbean Orange Oil
  • Glycerin
  • Vitamin C
  • Citrus Stem Cells
  • Sodium Hyaluronate

Check out these reviews from real customers:

Review by Cecelia on 5 May 2021

“Fièra citrus serum…”

This is wonderful serum, gives your face a fresh radiant glow! Have been using this a while now, adds a fresh vibrant, youthful look to my face. I use the whole skin regimen and very, very happy with it! Thank you!! 

Fièra Cosmetics is committed to using all-natural ingredients and all-natural methods. These all-natural methods include being non-GMO, gluten-free, cruelty-free, fragrance-free, and paraben-free. 

Fièra Cosmetics also offers free worldwide shipping and a no-risk, 30-day, money-back guarantee for all verified customers.

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