How to Choose a Vitamin C Serum Like a Dermatologist

Dermatologists consider Vitamin C Serum to be a non-negotiable in any skincare routine, and for good reason(s).

• It brightens your complexion: Vitamin C inhibits melanin production, which can reduce dark spots and hyperpigmentation, giving your skin a more even appearance and brightening up dullness. 

• It boosts collagen production: Collagen in our bodies keeps our skin firm and smooth, but it doesn’t last forever. Starting in their 40s, women lost collagen at a rapid pace, causing fine lines, wrinkles and sagging. Vitamin C stimulates collagen to counteract these effects. 

• It helps skin repair itself: Vitamin C is effective in helping to repair dry patches, uneven texture, and even scarring. 

• It protects against damage from the sun: No, it’s not a sunscreen, but Vitamin C when used with SPF can help fight against premature aging due to sun exposure. 

• It’s an antioxidant: Antioxidants help to fight against environmental stressors like pollution and UV rays and pollution that can accelerate skin’s aging process. By acting as a protective barrier, it protects the skin and keeps it looking younger, longer. 

There’s no doubt it’s a must have, but with so many options in the stores and online, how do you know which one to use? And how to use it?

Take the advice of dermatologists!

1. Choose a serum that’s affordable and easy to keep using
   Because it’s so important to use daily, it’s important to choose a serum that you can AFFORD to use daily, and that acts as a simple addition to your routine. Just remember - more expensive does not equal better. Serums will work differently for everyone, so look for one that’s made for your skin type, pairs well with your other products, and affordable enough to keep using it - because consistency is key.
   
   
2. Look for the Right Packaging
   The right packaging does NOT mean the prettiest packaging. Vitamin C can be very unstable and can lose its effectiveness when exposed to light. Dermatologists will tell you to choose a serum in a dark or tinted bottle as it is more likely to maintain its potency and deliver maximum results until you run out!
   
   
3. Avoid THESE Serums
   If you’re using a Vitamin C serum to improve the look and feel of your skin, make sure it’s not doing damage in other ways. Always look for a serum that’s free from harmful preservatives like parabens. Parabens are commonly used to extend the shelf life of a product but can be irritating to mature skin and even worse, have been linked to various health concerns. And while you’re at it - check if the product is cruelty-free because there are no excuses NOT to shop cruelty-free anymore. 
   
   
4. Demand More from Your Serum (especially if you have mature skin)
   Many brands wish to push multiple products on their customers - so they tend to shy away from including multiple active ingredients in one product to make you buy more products. Be bold enough to know better and demand more. Look for serums that contain additional ingredients that are made specifically for mature skin so you’re getting more benefits out of one product.
   
   Recognizing that busy 40+ women appreciate simplicity AND results, Fièra’s Vitamin C Citrus Stem Cell Serum contains proven ingredients that will visibly firm and smoothes mature skin texture, along with delivering the brightening and antioxidant benefits of Vitamin C. 
   
   
   
   
5. Learn When and How to Apply
   Once you’ve found your perfect Vitamin C serum, here’s your step-by-step guide to applying it like a pro: 
   
   Step 1: Cleanse – Use a gentle cleanser to remove makeup and impurities. If you’re over 40, avoid drying cleansers and look for ones rich in oil - this will make sure you’re not stripping your skin of all moisture before using your serum.
   
   Step 2: Apply Your Vitamin C Serum – On a lightly dry or even slightly damp face, apply the recommended amount of serum to your face and neck, using your hands to gently pat and press into the skin. Vitamin C is most effective when absorbed naturally, so avoid rubbing it in your skin until it’s absorbed. 
   
   Step 3: Follow with Moisturizer – Allow your serum to absorb, ideally waiting one or two minutes, and then apply your favorite moisturizer. This will help to lock in the hydration of your serum. 
   
   Step 6: Use SPF – Remember, Vitamin C can help boost your skin’s defences against damage from UV rays, but it will not and should not replace your SPF. In the morning, always use an SPF as the last step in your routine. 
   
   
6. Use it Every Morning
   As a powerful antioxidant, you’ll want to apply your Vitamin C serum every morning before you start your day. You can also use it at night, or replace it with another hydrating serum instead. 
   
   
7. Be Patient
   While necessary and effective, you can’t expect to see visible results in just a few days of trying a serum, but you WILL start to see an increase in brightness and possibly texture within about 6 weeks of daily use. 
   
   With Fièra Citrus Stem Cell Serum, many women begin to see results even sooner, thanks to the addition of powerful plant stem cells that enhance the results.
   
   

Why Choose Fièra Citrus Stem Cell Serum?

is formulated with active ingredients specifically designed for mature skin. You’re not only brightening your complexion with Vitamin C, but you're also working to visibly reduce fine lines, wrinkles, and firmness with the power of Citrus Stem Cells. It’s a multitasking serum that delivers what your skin needs in one simple product. 

Not only that, it's paraben-free, cruelty-free, and in a dark glass container to keep it stable and effective. 


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