Our New Year’s Resolution? Feed 2.5 Million People

Our New Year’s Resolution? Feed 2.5 Million People

As many of our readers may already know, while we take pride in offering effective skin and make-up products for older women, we also have a deep passion for giving back to our communities.

For the last four years, Feira has been partnered with Second Harvest. This Canadian food charity provides immediate hunger relief across Canadian communities to ensure that no one goes hungry. They are the second-largest food rescue charity in Canada with an incredible mission to feed the hungry and save the environment by redistributing fresh, nutritious, unsold food and have been in operation for 35 years. Since their establishment, they have rescued 155 million pounds of food from going to waste. 


We are also incredibly honored to partner with the Food Rescue US that has allowed us to feed communities within the US. Similarly, Food Rescue US is also on a mission to rescue fresh produce from being disposed of in order to help feed underprivileged people and has since delivered more than 47 million meals.


A portion of the proceeds made through the sale of our tube concealer in both Canada and the US has been donated to both charities over the last couple of years.


With your support, we were able to donate 145,662 meals this past December to families in need across North America, averaging 4,699 meals a day! And we are more than excited to announce that we are not slowing down any time soon.


Our goal for 2021 is to feed 2.5 million people within Canada and the United States, and we know it in our hearts that we will make this happen one way or another.


Here at Fiera, we feel blessed to be in a position that allows us to lend a helping hand to those who need it most in our community. We firmly believe that no one deserves to go hungry, which is why we are so passionate about working with Second Harvest and Food Rescue US.


We would like to extend our deepest gratitude to the community of women that have followed our journey and have stuck with our brand all these years. Your loyalty and commitment to our products is exactly what made this possible. Without your support throughout the years, we would not be where we are today, in the position to provide an enormous impact on those who are less fortunate.


We would also like to extend our thanks to our partners at Second Harvest and Food Rescue US for trusting in us and allowing us to help you in your journeys to make a difference in the lives of those who need it the most.


We greatly look forward to achieving our goal this year with the help of our loyal customers. If you would like to find out more about Second Harvest or Food Rescue US initiatives, please visit their websites for more information. 

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