With so many options to choose from when selecting a serum to incorporate into your daily routine, it’s important to figure out the important dos and don’ts. We’ve already talked about dos and don’ts for anti-aging in general, too, if you want to double check that your whole skincare routine is working in your favor.
Thinking about which serum to buy takes a lot into consideration. You’ll be thinking about what ingredients you should have in the back of your mind, what kind of packaging is best, what’s the “personality” of the brand that you’re considering purchasing from, and more.
Here are the five things that we always keep in mind when shopping for serum.
Say “No” to Parabens
Parabens are a major don’t when buying serums.
Parabens are a type of chemical that used to be very widely used in skincare products and cosmetics. Originally, they were used as a preservative in order to keep ingredients in the products from spoiling.
Serums sometimes use extracts like orange extract or other citrus extracts. When stored for long periods of time, these extracts could go bad. Parabens prevented this.
However, in recent years, some studies have shown links to paraben use and infertility, hormone disruption, and increased risk for cancer.
The FDA does not currently have a ban on the use of parabens in skincare products or cosmetics, so it’s up to you to check to make sure that none of the ingredients on the list are parabens.
When you buy a product, you support the company and are basically condoning their actions by giving them funds to continue their work. So, if they use their money for causes you don’t personally believe in, then it makes sense to find another brand that sells a similar product, but with positive values.
We do not participate in testing on animals at Fièra, so our customers can shop with sound minds knowing that all of our products are cruelty-free.
In addition to doing no harm with our products, we actively try to help our communities. For every one of our products that is purchased, we provide a meal to someone in need. To learn more about our commitment to good causes and to our customers, read our story.
A Good Reputation
To make sure you’re getting the best product for your money, you should make sure that the product comes with some pretty good reviews, especially if you’re buying from a well-known brand.
Reviews are a buyer’s best friend, and Fièra’s Citrus Stem Cell Serum has rave reviews.
Barb D. says:
“I am 50 and noticed a difference in the tightness of my skin around my eyes and under my chin within a few weeks of use.”
And Mary N. writes:
“Amazing how my skin glows after using this! And much smoother… can’t do without!!!
“On my third bottle!!!”
Sometimes, a product just isn’t right for you, even if reviews swear up and down that it’s right for everyone. That’s okay! Everyone’s skin is different, and you might just have different needs.
The best products are ones that place your satisfaction above the company’s bottom line. Return policies are the best way to make sure that you’re able to try a product and see if you love it without worrying about wasting your money.
If our product isn’t right for you, then Fièra has a generous 30-day, money-back guarantee with our return policy. If you’re not 100 percent satisfied, then send it back for a full refund!
An Opaque Bottle
Even the type of bottle that your serum is stored in can put it above others!
Transparent bottles can let light through, and it can disrupt the balance of the ingredients. It’s the same reason why you want to store honey or other natural products in cool, dark places.
By using an opaque bottle, some of that light is kept out by the container, so it’s safer to store it in a less enclosed area such as on your bathroom sink.