Collection: Makeup for Medium Skin Tone

Makeup for Medium Skin Tone Women Over 40

Medium skin tones have a warmth and richness that look great in the right makeup. The trick is finding products that match your undertone, blend without settling into fine lines, and stay put from morning to night. That is what this collection is all about.

Every product here is made for women over 40 with medium skin tones. These formulas work with your skin, not against it. No caking. No creasing. No guesswork.

What Makes Medium Skin Tones Different

Medium skin tones sit between fair and deep. They can lean warm (golden or olive), cool (pink or rosy), or neutral (a mix of both). Because of that range, shade matching matters more than most people think.

The wrong concealer or foundation shade can look ashy, too orange, or washed out. The right one blends in like a second layer of skin and lets your natural tone shine through.

Not sure about your undertone? Take the Shade Match Quiz to find your closest match in under a minute.

Which Concealer Works Best for Medium Skin

Two options here, and both come in shades built for medium tones like Sand, Medium, and Tan.

The Luxury Concealer ($39) is Fièra's best seller with over 30,000 reviews. It covers dark circles, redness, and dark spots without drying or creasing. The cream formula has collagen and hyaluronic acid built in, so it hydrates while you wear it.

If you want more coverage across the full face, the All-in-Wonder™ Concealer + Foundation ($45) works as both concealer and foundation in one step. It includes light-refracting pigments that soften the look of fine lines and comes with a free concealer brush.

How Do You Set Makeup Without It Looking Dry

Setting powder on mature skin can go wrong fast. Heavy powders settle into lines and pull moisture out. The Empowderment™ Instant Retouching Powder ($36) is talc-free and ultra-fine. It blurs pores and smooths texture with a soft, lightweight finish. It comes in Light, Medium, Deep, and Dark shades and includes a free Tapered Powder Brush.

A light dusting on the T-zone is enough. You do not need to powder the whole face.

Can You Fix Redness Without Heavy Foundation

Yes. The Good Reddance™ Instant Redness Corrector ($46) is a targeted color corrector that neutralizes redness on contact. It works well on its own or under concealer for extra coverage. If rosacea-prone skin or uneven tone is a concern, this can simplify your routine.

What About Lashes and Lips

Thinning lashes and lip lines are common after 40, and both respond well to the right product.

The Best for Lash™ Mascara ($39) lifts, lengthens, and volumizes in one coat. The curved wand is shaped for hooded eyes and short lashes. It has a peptide that supports lash health over time and stays smudge-free all day.

The Fulluptuous™ Lip Plumper + Hydrator ($34) fills in vertical lip lines and adds soft volume. The color adapts to your skin tone, so it complements medium complexions without you having to pick a shade.

Want to Try More Than One Product

Fièra bundles group products together at a lower price. Three sets in this collection are worth a look:

• Beauty Basics ($105, save 41%) pairs everyday makeup and skincare picks and is a solid starting point.
• Dark Circle Duo ($84, save 28%) combines a concealer with targeted skincare for under-eye circles.
• Total Package Set ($357, save 33%) includes the full range of skincare, makeup, and tools.

Save even more with the AutoShip program and get up to 33% off every recurring order. Or join the Loyalty Rewards program to earn points on every purchase.

FAQs

How do I know if I have a medium skin tone? 

Medium skin tones tan fairly easily and sit between fair and deep. Your veins may look green, blue, or a mix of both. The Shade Match Quiz can help you confirm your tone and undertone in about 60 seconds.

What concealer shade should I pick for medium skin? 

Sand, Medium, and Tan are the most popular picks for medium tones. Sand suits lighter-medium skin, Medium fits the mid-range, and Tan works for warmer or deeper-medium complexions.

Will setting powder make my skin look dry or cakey? 

Not with a talc-free formula like Empowderment™. It is designed for mature skin and gives a soft finish without pulling moisture or settling into lines.

Can I use the redness corrector on its own? 

Yes. Good Reddance™ works as a standalone product to tone down redness. You can also layer concealer or foundation over it for fuller coverage.

Are these products paraben-free and cruelty-free? 

Every product in this collection is paraben-free, cruelty-free, and non-comedogenic. Most are also fragrance-free.