TRUSTED BY OVER ONE MILLION WOMEN
Fearless Formulas for 40+ Skin
Bold enough to know better. Everything you need, nothing you don't need.
Carefully Curated Collections
Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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Best seller -
Fulluptuous Lip Plumper + Hydrator
Regular price $34Regular priceUnit price per -
Best seller -
Top rated
Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Reality Tested by Over One Million Mature Women
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Luxury Concealer
This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream
This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum
Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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Latest Articles
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7 Proven Age Spot “Fixes” That Visibly Reduce D...
You’ve probably heard all the usual advice for hiding age spots: “Use sunscreen,” “Try this cream,” “Cover it up with makeup.” But let’s be real — if those things actually...
7 Proven Age Spot “Fixes” That Visibly Reduce D...
You’ve probably heard all the usual advice for hiding age spots: “Use sunscreen,” “Try this cream,” “Cover it up with makeup.” But let’s be real — if those things actually...
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The 5 Best Homemade Face Scrubs for Mature Skin...
As the temperatures drop and winter air settles in, your skin may start to feel tighter, drier, and more prone to fine lines. But don’t worry — your kitchen is...
The 5 Best Homemade Face Scrubs for Mature Skin...
As the temperatures drop and winter air settles in, your skin may start to feel tighter, drier, and more prone to fine lines. But don’t worry — your kitchen is...
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Double-Duty Beauty: 5 Easy Ways to Get More Fro...
TRUTH: You don’t need to lug around an 8.5 pound handbag full of makeup to achieve a flawless look wherever you go (no judgement if you do though!). But seriously...
Double-Duty Beauty: 5 Easy Ways to Get More Fro...
TRUTH: You don’t need to lug around an 8.5 pound handbag full of makeup to achieve a flawless look wherever you go (no judgement if you do though!). But seriously...
